Tools
Editorial tools
Calculators and visual explainers for alcohol trade reporting, pricing analysis, operations stories, events coverage, and low/no category features.
Referenceable by design
Each tool has transparent assumptions, source notes and a stable URL, so articles can link to a calculation without burying the method inside prose.
Editorial note
Check the input values and source notes before citing a result in live reporting.
Pricing
Cost of a Pint
Compare pint prices across two periods and visualise the weekly and annual impact for regular drinkers.
Editorial input dataset
Duty
Duty Estimator
Estimate duty exposure from volume, ABV and a manually entered duty rate per litre of pure alcohol.
Manual GOV.UK rate input
Consumer
ABV Units
Convert drink size and ABV into UK alcohol units for simple consumer-facing explanations.
UK units formula
Pricing
Gross Margin
Estimate gross profit and margin from cost, VAT, selling price, and serves per pack.
Editorial calculator
Pricing
Price Rise Impact
Model the effect of a price increase on customer spend and weekly revenue at a given sales volume.
Editorial calculator
Consumer
Pack Comparison
Compare pack price by litre, 100ml and alcohol unit to make formats easier to compare.
Editorial calculator
Events
Event Break-even
Estimate ticketed event break-even attendance from fixed costs, variable costs and ticket price.
Editorial calculator
Operations
Draught Yield
Convert keg size, pint size, wastage and selling price into sellable pints and potential revenue.
Editorial calculator
Low & No
Low & No Planner
Estimate shelf or bar facings needed to move from a current low/no mix to a target range share.
Editorial calculator
Operations
Footfall Forecast
Blend baseline footfall with event, weather and marketing uplifts to estimate a venue trading day.
Editorial calculator