
On-Trade
Why the great British pub sign still matters
Ruby Whittaker of WithPencils on hand-drawn signs, changing trends, AI and why a pub sign has to do far more than carry a name.
By Stephen Grindley8 min read
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Independent UK alcohol trade coverage for producers, suppliers, retailers, operators, and policy watchers.

Ruby Whittaker of WithPencils on hand-drawn signs, changing trends, AI and why a pub sign has to do far more than carry a name.
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